"Lighting a Path to the Future"

Paid Search Innovation Manager

Location: San Francisco, CA
Job Type: Direct Hire
Salary: $120,000.00 - $180,000.00
Date: 1/3/2018
Job ID: 02555326
Job Description
Paid Search innovation manager – San Francisco, CA

Our client’s purpose is to connect people to inspiring event experiences. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, they enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through their desktop and mobile experiences, including their app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, our client reinvented the ticket resale market in 2000 and continues to lead it through innovation. Their industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Their business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing and Fan Engagement. They provides the total end-to-end event going experienceOUR VALUES:
 
Our client represents:
  • Drive – Strive for excellence – constantly improving our game
  • Courage – Are bold & not afraid to challenge the status quo
  • Inventive – See what others don’t & pioneer new paths
  • Rich Diverse – Recognize & respect everyone as a unique individual
  • Brand – Experience the world through StubHub 

THE OPPORTUNITY:

Have a drive to make things better? Thrilled by the idea of working in the uniquely dynamic industry of sports, music and theater events? Analytical and creative? They are looking for a Paid Search Innovation Manager with a thirst for continual improvement, agility, data, and action to drive their core marketing channel to the next frontiers of possibility and growth. This role will be pivotal to shaping and achieving their global growth strategy in 2017 and beyond, through continuously innovating, testing and implementing new paid search marketing approaches.
 
JOB RESPONSIBILITIES:
  • Engage and present Paid Search Innovation plan and performance to cxO and General Manager level audience
  • Own and drive a sizable revenue for the company with defined ROI growth targets via high-intensity experimentation to continuously elevate paid search marketing performance
  • Deeply analyze and understand current client paid search performance and search marketing practices of key competitors in order to identify potential opportunities
  • Continuously generate ideas to improve client’s paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
  • Collaborate with vendors and cross-functional stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner – including measuring impact, capturing customer learnings, refining successive tests, and scaling successes
  • Work with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve client’s performance or efficiency
  • Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy
  • As part of the paid search team, be accountable to driving aggressive global paid search growth and efficiency targets
  • Stay abreast of the latest innovations and offerings in search engine marketing and develop and independent perspective of the implications for the client.
  • Help cultivate a culture of innovation within the search team, cross-functional partners and vendors, including agility, action orientation, a sense of possibility, and collaboration


JOB REQUIREMENTS:
  • Bachelor’s degree
  • 7+ years of relevant digital marketing experience, with active / hands-on paid search optimization experience a plus
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space
  • Proven ability to lead cross-functional teams through influence and collaboration to achieve ambitious goals rapidly while strengthening relationships; experience leading agile teams a plus
  • Confident and facile communicator who can inspire team members and engage senior management effectively to remove roadblocks
  • Deep understanding of paid search optimization concepts across levers (e.g., bidding & keyword strategy, targeting, creative and landing page)
  • Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
  • Working knowledge of SQL a plus
  • Passion for live events - sports/concert/entertainment enthusiast a plus




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Newman-Johnson-King, Inc. & A H Justice Search Consultants • 862 S. Bay St. • Aransas Pass, TX 78336 • Phone: 361-758-2410
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