"Lighting a Path to the Future"

Campaign Marketing Manager

Location: Newton, MA
Job Type: Direct Hire
Salary: $55,000.00 - $75,000.00
Date: 12/4/2017
Job ID: 02547649
Job Description

The campaign marketing manager will work with other members of the advertising initiatives team across multiple platforms at our online consumer client company.  This is a hands-on role that requires creation of reports and partner interfacing, so it is important to have Microsoft Excel proficiency, an analytical mindset and an internal drive to solve problems. Experience in a web-based digital business role, and an ability to build relationships while sourcing new vertical opportunities is a plus.

 

Responsibilities:

·      Audit, optimize and build advertising campaigns

·      Handle daily, weekly, and monthly core account optimizations such as: list expansions, spend efficiency and ad copy

·      Use Excel and Tableau to track account performance for internal (marketing team optimization) and external (KPIs & Execs) audiences

·      Monitor search trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities

·      Proactively research campaign issues and formulate actionable solutions based off findings

·      A/B testing and conversion rate optimization

·      Bid management towards CPA targets

·      Performing ad hoc projects and reports

 

Requirements:

·      Excel proficiency required

·      Familiarity manipulating and working with data; analytical background best

·      Experience in digital marketing, analytics, or business intelligence

·      History of critical thinking and problem solving

·      Attention to detail

·      Strong written communication

·      Ability to work autonomously

·      Ability to meet deadlines

·      Familiarity with Google Analytics

·      Bachelors college degree is required

·      Understanding or experience in Affiliate Marketing a plus





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Newman-Johnson-King, Inc. & A H Justice Search Consultants • 862 S. Bay St. • Aransas Pass, TX 78336 • Phone: 361-758-2410
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